Description
The Faculty of Management
Plan and program
of the 1st degree studies (Bachelor’s studies)
Management
(Speciality: Modern Marketing)
Graduate professional profile (1st Degree)
The graduate gains knowledge in the fields of economics, law, socio-psychology and becomes familiar with the latest marketing methods and management techniques aided with economic calculation with the skill in using the latest information technology equipment and foreign languages. All this makes the graduate a management and organisation specialist prepared to manage economic activity of market enterprises, work in public administration and other institutions. Major benefits of this course are knowledge development and understanding combined with business and management skills suitable for professional practice at middle management level. This covers general management and its key functional areas and the development of the applied professional skills, practices and techniques in the management environment. In particular they will find themselves qualified enough to manage marketing in a company. The graduate will have learnt to analyse, plan and undertake effective decision-making. They will also be able to present successful inter-personal communication, including teamwork. Finally, they will professionally use financial and other management information tools.
The graduate’s competences include: marketing strategy modelling, marketing research performing, own business running, corporate strategy modelling, latest IT using in management practice, successful self-presentation, commercial negotiations. Occupations or institutions for the graduates to work encompass: production, commercial and service businesses, advisory firms, institutions cooperating with business, institutions dealing with market research and marketing activity and public administration units.
The graduate is prepared to undertake their own business activity or become an employee in industry, business or administration and is trained to carry on with permanent self-education to improve professional knowledge. Moreover, they can start studies on the 2nd level of university education by joining Master studies.
Qualification conditions:
A candidate for Bachelor’s studies at Modern Marketing should meet the requirement of a certificate of secondary education’s submission, and confirmation of sufficient English language skills. The admission decision will be undertaken by the recruitment committee.